Transform Your Fitness At Any Age!

I’m 38, and I’ve just had a massive heart attack.

It was inevitable…. I’d let myself become obese, eating mounds of junk food and working routinely until 3 a.m. while building my first company, a design firm, to a cozy $1M in revenue.

But lying under whirling helicopter rotors as I’m being airlifted to the hospital in what feels like a metal coffin, I’m not thinking about design or money. With massive chest pain, all I think is, “I didn’t do enough. I didn’t love enough. There’s so much left on the table!”

I vow to live better if given a chance.

I escaped death by a heart attack, and I did a reset on my priorities. I dove back into nutrition and bodybuilding. In 10 weeks, I did a fitness shoot. In two years, at the age of 40, I’ve reversed blockage in my arteries and written my first book, Fit Over 40.

But heart disease is sinister…and over the next two decades, it took constant monitoring, changes to my diet and lifestyle, proper treatment, and sheer tenacity to enjoy the health and vitality I do today.

That pic of my wife and I was snapped on my 60th birthday.

Listen: you don’t have to be a competitive bodybuilder or athlete to enjoy what I call Prime 2.0 — the title of my upcoming book. In fact, the diet and training that keeps me in single-digit body fat most of the year consists of some foods most people would deem unhealthy.

The key to this is balance and intensity. Balance in your diet—it should be flexible, fun, and never feel like a “diet” at all. And intensity in your training—as much as you can muster for a short period of time. Right now, that may only be a few steps…or it may be a heavy session in the gym…or somewhere in-between.

And that’s PERFECT!

That’s where we all start…and I’m here to help you along the journey.